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  • Petra Danhofer

WAR FOR TALENTS


Article by Petra Danhofer in CHEF INFO 9/2014


Staff development Today, qualified applicants choose companies and not the other way around. A tailor-made new offer allows SMEs to keep pace with the highly competitive applicant market.

The battle for qualified employees is raging. While the "War for Talents" used to be limited to specialists and high potentials, it now affects more and more positions at all levels. In particular, technical apprentices and skilled workers can choose their employers today. In order to score points in the competition for the best, large corporations invest billions in recruiting, image advertising and employee development. However, small and medium-sized enterprises must also remain competitive on the applicant market and attractive for existing employees...

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